Home is Where Christmas Lives
Why the Holiday Season Always Brings Us Back to Real Estate in Auburn & Opelika
Christmas in Auburn & Opelika has a rhythm you don’t find just anywhere.
It’s downtown Auburn glowing after the last home game of the season.
It’s Opelika’s historic streets lit up and inviting people to slow down.
It’s front porches dressed in wreaths and lights, neighbors lingering longer, and homes that feel lived in, and guess what, they’re not staged.
This season has a way of reminding us that place matters and that home is more than just an address.

In a College Town, Home Means Balance
Living in a college town brings energy, tradition, and pride, but it also highlights how important balance is.
For some families, home is a quiet reset after game-day traffic clears out. For others, it’s a condo that hosts generations of Auburn fans in the fall and becomes a peaceful gathering place at Christmas.
And for longtime locals, it’s the same house where Christmas has been celebrated for decades, long before downtown looked the way it does today.
That’s the reality of real estate in Auburn & Opelika. Homes here serve very different purposes, and the holidays tend to make that especially clear
Where Local Traditions Actually HappenChristmas traditions don’t happen at closing tables, they happen:
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In kitchens where cookie recipes come out once a year
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On staircases where kids wait (impatiently) on Christmas morning
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In living rooms where stories about old Auburn or old Opelika are told again and again
When clients talk about why they love their home, it’s rarely about finishes or features. It’s about how the space supports their life. Those aren’t sentimental extras, they’re practical, real reasons people choose where they live.
Why December Brings Clarity
The holiday season naturally causes people to slow down and take stock. We see homeowners thinking more intentionally about:
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Whether their space still fits their family
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Proximity to schools, downtown, and daily routines
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Whether their home supports where life is headed next
For some, that clarity leads to a move.
For others, it brings gratitude for the home they already have.
Either way, Christmas reminds us that real estate isn’t about chasing the perfect moment in the market, it’s about making thoughtful decisions that support real life.
Why We Love What We Do

We’re fortunate to work in a community where people genuinely care about where they live. We don’t just help people buy and sell homes, we help them make decisions that align with their routines, relationships, and traditions.
Especially this time of year, we’re reminded that home is less about square footage and more about feeling grounded.
From Our Homes to Yours
As Christmas arrives, we’re grateful for the neighborhoods, front porches, and people that make Auburn–Opelika feel like home. However your season looks this year, we hope your home is a place of comfort, connection, and belonging. If the holiday season has you thinking about whether your home still fits your life, now or in the year ahead, we’re always happy to talk it through. No pressure, no timeline. Just thoughtful guidance when you need it
Merry Christmas from our homes to yours!
Growth, Accountability, and the Power of Doing Better
Real estate is always changing, and this year’s NAR conference proved just how important it is to stay sharp, stay informed, and stay connected. The event was packed with insight, accountability, and forward-thinking conversations, mainly AI related of course, that left me inspired and ready to elevate the way we serve our clients at Kent McCown Group.
In this blog, I will cover…
- What NAR actually is
- What they do for REALTORS® and consumers
- My biggest takeaway from this year’s conference
- Why the Bias Override class meant so much to me
- How it impacts the way we serve clients here in Auburn–Opelika
What Is NAR?
The National Association of REALTORS® (NAR) is the largest professional trade association in the United States, representing over 1.5 million real estate professionals across residential and commercial fields.
To call yourself a REALTOR®, you have to be a member of NAR, which means you agree to a strict Code of Ethics and ongoing professionalism standards. This is a big distinguishing factor from simply being a licensed agent. Not everyone is a REALTOR® and it’s important for consumers to know the difference.
What NAR Does:
- Sets ethical and professional standards
- Advocates for homeowners, property rights, and fair housing
- Provides education, certifications, and resources
- Conducts research on housing trends and the national market
- Hosts training and conferences (like the one I just attended)
- Supports fair-housing efforts and works to correct past industry harms
NAR has a complicated history, including its role in discriminatory practices like redlining and steering, but the organization is making intentional efforts toward accountability, change, and education.
And that leads me to the class that had the deepest impact on me this year.
This year, the standout class for me was Bias Override: Overcoming Barriers to Fair Housing, one of NAR’s flagship trainings designed to help REALTORS®:
- Identify implicit bias
- Interrupt stereotypical thinking
- Ensure all clients receive equal and fair professional service
- Understand the historical context of discrimination in housing
- Build stronger, more inclusive communication habits
- Better protect the public we serve
As someone who cares deeply about the people behind the transactions, and who has personally walked through trauma, rebuilding, and advocacy, this class hit home.
Real estate has not always been fair. Our profession, at one time, played a main role in exclusion, segregation, and unequal access to opportunity. While today’s REALTORS® didn’t create those policies, we do have a responsibility to understand them, and to do everything we can to ensure we never repeat them. This class didn’t shy away from the hard history. And honestly? I appreciated that. I loved that instead of pretending “it wasn’t us,” NAR encouraged us to acknowledge the realities of redlining and discrimination and then challenged us to push forward with a deeper level of awareness and integrity.
It isn’t about guilt.
It is about growth.
What the Class Taught Me:
- Bias exists in every industry, including real estate
- Intent isn’t enough — impact is what matters
- Fair housing is not a checkbox; it’s a posture
- REALTORS® have the power to create change through daily interactions
- We must speak up for the public, not just serve them
- Inclusion is built through conscious, consistent choices
And most importantly…
- Better service comes from better understanding.
At KMG, our commitment goes beyond contracts and closings, it’s about providing ethical, respectful, client-centered service to every person we meet. This class reinforced practices we already value deeply.
Sitting in that Bias Override session, I felt a powerful mix of humility and hope. Humility, because this industry has made mistakes.
Hope, because we are learning, growing, and correcting the path forward.
As someone who has fought hard for safety, fairness, and a voice in my own life, the message resonated deeply. Doing better doesn’t erase the past but it builds a better future. And that’s exactly what I want Kent McCown Group to be known for.
I’m proud to be a REALTOR®.
I’m proud to serve Auburn–Opelika and surrounding areas.
And I’m proud to keep learning how to do it better.
If you ever want to talk about fair housing, the history behind our profession, or what we learned at NAR, I would love that conversation. Especially if it’s over coffee!
And if you’re dreaming about your next move? We’re here when you’re ready.
— Corrie
Kent McCown Group
Coldwell Banker Kennon & Parker Alliance
The Power of Home Equity
The Power of Home Equity: What Every Homeowner Should Know
A home is far more than just a place to live, it’s one of the most powerful financial assets you’ll ever own. Over time, your home can help you build wealth, open doors to new financial opportunities, and provide long-term security for your family. One of the key ways it does this is through home equity, a concept that’s simple in theory, but incredibly valuable in practice.
Understanding what home equity is, how it’s calculated, and how to grow it can help you make smarter decisions about your property, whether you’re planning to sell soon, refinance, or simply maximize your investment for the future.
What Is Home Equity?
In the simplest terms, home equity is the difference between the market value of your home and the amount you still owe on your mortgage. Each monthly payment you make helps reduce your loan’s principal balance, increasing the portion of your home that you truly own.
For example, if your home is currently worth $400,000 and your remaining mortgage balance is $250,000, your equity is $150,000. That $150,000 represents the value you’ve built up over time and it can play a major role in your financial picture.
How to Calculate Your Home Equity
The basic calculation is straightforward:
Current Market Value of Your Home – Current Mortgage Balance = Your Home Equity.
However, determining your home’s true market value takes a little more effort. You can start with an online home value estimator for a quick idea, but for a more accurate picture, it’s best to work with a real estate agent or professional appraiser.
At Kent McCown Group, we often provide clients with a Comparative Market Analysis (CMA), which compares your home to similar recent sales in your area. This gives a reliable snapshot of what your property might sell for today, and therefore, what your current equity position looks like.
Because home values fluctuate, your equity isn’t a static number. It may increase due to home improvements or market appreciation, but it can also decline if home values in your neighborhood drop or if major maintenance issues arise. Checking your equity periodically can help you stay on top of your financial health, even if you’re not currently preparing to sell.
The Path to Boosting Equity
There are two primary ways to increase your home equity: reduce what you owe and increase your home’s value.
1. Make Extra Mortgage Payments
Paying more than the minimum on your mortgage — either through additional lump-sum payments or by switching to a shorter loan term — can help you pay down principal faster and save on interest over time. For example, refinancing from a 30-year loan to a 15-year term typically results in higher monthly payments but builds equity at a much faster pace.
Even small additional payments can make a difference. Every dollar that goes toward your principal balance translates into more ownership of your home — and more financial flexibility down the road.
2. Invest in Home Improvements
While not every project boosts value equally, strategic upgrades can deliver a strong return on investment. According to Zonda’s 2024 Cost vs. Value Report, some of the best projects for improving equity include:
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Installing a new garage or entry door
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Adding manufactured stone siding
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Completing a moderate kitchen remodel
Cosmetic enhancements, regular maintenance, and timely repairs also help protect your home’s value over time. Even minor upkeep — such as addressing roof leaks or repainting exterior surfaces — can prevent depreciation and ensure your property remains competitive in the market.
Before investing in major renovations, talk with a trusted real estate agent. At Kent McCown Group, we help homeowners evaluate which improvements are most likely to boost resale value in the Auburn-Opelika market.
The Potential of Home Equity
Your home equity isn’t just a number on paper — it’s a powerful financial tool that can be accessed and leveraged in several ways.
When you sell your home, your equity becomes profit that can be applied toward your next purchase or investment. Many homeowners use it to move up to a larger home, downsize for retirement, or diversify their financial portfolio.
You don’t have to sell to take advantage of your equity, though. If needed, you can borrow against it through a Home Equity Loan or a Home Equity Line of Credit (HELOC). These options allow you to tap into your home’s value to fund major expenses such as home improvements, education, or even debt consolidation.
That said, it’s important to borrow responsibly. Overextending your equity can put your property at risk, so always consult a financial professional to determine what’s best for your situation.
Why Equity Awareness Matters
As a homeowner, nurturing and managing your home equity is an essential part of long-term financial planning. Whether you’re considering selling, exploring renovation options, or simply keeping tabs on your investment, understanding this asset empowers you to make confident, informed decisions about your future.
At Kent McCown Group, powered by Coldwell Banker Kennon & Parker Alliance, we help homeowners across the Auburn-Opelika area evaluate their property’s equity, explore smart upgrades, and plan their next move.
If you’d like to find out how much equity you have, or how to maximize it, our team is here to guide you every step of the way.
Peace of Mind While You Sell: Our Complimentary Seller’s Warranty
Peace of Mind While You Sell: Our Complimentary Seller’s Warranty
When you’re selling your home, the last thing you want is an unexpected repair threatening to derail your closing. At Kent McCown Group, powered by Coldwell Banker Kennon & Parker Alliance, we believe every seller deserves peace of mind during the process. That’s why we include a complimentary 2-10 Home Buyers Warranty with every listing — protecting your home, your transaction, and your bottom line.
Because selling your home should be exciting, not stressful.
What It Does
Think of it as your safety net. If an appliance or system breaks down while your home is on the market, you’re covered for repair or replacement (up to $1,500 per category). Coverage includes:
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Appliances
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Heating
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Plumbing
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Electrical
For just $50 more, you can also add air conditioning and heat pump coverage — a smart move in Alabama!
Why It Matters
Unexpected is expensive. A simple breakdown like a $1,668 water heater or $6,705 HVAC system could easily derail a sale. With a 2-10 warranty, service costs can be as low as $75 — saving you hundreds and keeping your transaction smooth.
The Seller’s Advantage
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Protect your listing against costly surprises
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Reduce liability and risk during the listing period
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Give buyers confidence knowing the home has been well cared for
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Add extra value to your property before it even hits the market
How It Works
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Protect your home – We enroll your listing and establish coverage.
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Request service – If something breaks, call or log in 24/7.
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Contractor assigned – A qualified pro diagnoses the issue.
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Coverage review – 2-10 HBW authorizes repair or replacement.
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Happy home – Repairs handled, deal stays on track.
Selling your home doesn’t have to be stressful — and with Kent McCown Group, it won’t be. Because when it comes to your biggest investment, you deserve confidence and peace of mind.
Would you Dare2Tutu?
The Tutu Project
At Kent McCown Group, giving back to the community is woven into everything we do. One cause especially close to our hearts is The Tutu Project, a nonprofit initiative dedicated to helping people facing breast cancer.
What is The Tutu Project?
The Tutu Project began when photographer Bob Carey started taking whimsical self-portraits wearing only a pink tutu. What started as a way to bring a little laughter to his wife during her breast cancer treatments soon became something much bigger, a global movement of hope, humor, and resilience. Through the Carey Foundation, the project raises funds to provide real, tangible support for breast cancer patients, things that insurance often doesn’t cover like transportation to treatment, childcare, counseling, food, wigs, and lodging.
Why This Matters to Us
This cause is not only meaningful, it is personal. Over the years, we have personally known many women who have fought this disease. Some are survivors, and some have tragically lost their battle. A majority of them were fellow REALTORS®, women who poured their hearts into serving others while quietly fighting their own battles. Their courage and resilience inspire us to keep showing up and giving back.
Supporting The Tutu Project is our way of honoring their journeys. It is about more than raising awareness, it is about helping meet practical needs that make life a little easier during a fight that no one should have to face alone.
How We’re Involved
This year, our team has joined forces with The Tutu Project through the Carey Foundation to raise funds and awareness. We have taken up the challenge, sometimes literally in tutus, and are inviting our friends, clients, and neighbors to get involved. Every dollar raised goes directly to patients and their families.
And to make it even more fun, if you donate a minimum of $25 you will be entered for a chance to win a $150 gift card to Botanic, one of our favorite local eateries.
Whether it is sponsoring a tutu challenge, sharing stories, or making donations, we are committed to helping this movement grow. Together, we can make sure no one feels alone in their fight.
Join Us
We invite you to join us in supporting The Tutu Project. Your donation, big or small, can provide relief, hope, and even a smile to someone who needs it most.
Let’s make a difference, one tutu at a time.
Top 5 Places to Get a Burger in Auburn
If you’re a burger enthusiast, Auburn, Alabama, is the place to be. The town boasts a variety of fantastic spots that will satisfy your cravings. Whether you’re a local or just visiting, here are the top five places in town to get a mouth-watering burger, with Sheila C’s Burger Barn topping the list.

1. Sheila C’s Burger Barn
First and foremost, Sheila C’s Burger Barn is the undisputed champion of burgers in Auburn. This charming, rustic spot is known for its friendly service and, most importantly, its incredible burgers. Each burger is crafted with love, using high-quality ingredients that make every bite a delight. Sheila C’s offers a burger experience you won’t forget. Don’t miss out on their famous Barn Burger – it’s a local favorite!

2. The Hound
Next up, The Hound is a cozy, family-owned establishment that offers a unique twist on classic American fare. Their burgers are made with grass-fed beef and come with creative toppings that elevate the traditional burger to new heights. The Hound Burger, topped with bacon, cheddar, and their special house-made sauce, is a must-try. Additionally, pairing it with one of their craft beers makes for the ultimate dining experience.

3. Niffer’s Place
Moving on, Niffer’s Place has been an Auburn staple since 1991, known for its laid-back atmosphere and delicious food. Their burger menu is extensive, offering something for everyone. The Niffer’s Burger, loaded with cheese, lettuce, tomato, and their special Niffer’s sauce, is a crowd-pleaser. Furthermore, the playful, quirky decor makes it a fun spot for families and friends.

4. Acre
Furthermore, Acre is a fine dining restaurant that brings a touch of sophistication to the burger scene in Auburn. Their farm-to-table approach ensures that every ingredient is fresh and locally sourced.
The Acre Burger, featuring grass-fed beef, caramelized onions, and aged cheddar, is a gourmet treat. Enjoy your burger in their beautiful, rustic dining room or on the charming patio.

5. Jack Brown’s Beer and Burger Joint
Finally, Jack Brown’s Beer and Burger Joint is the place to go for a fantastic burger and a cold beer. This lively spot offers a variety of mouth-watering burgers made with 100% Wagyu beef. The Greg Brady, topped with mac and cheese and Martin’s BBQ potato chips, is a standout. With a relaxed atmosphere and an impressive selection of craft beers, Jack Brown’s is perfect for a fun and tasty meal.
In conclusion, whether you’re in the mood for a classic burger or something with a bit more flair, Auburn has a spot for you. However, if you want the best of the best, head to Sheila C’s Burger Barn – you won’t be disappointed!
Real Estate Market Update: Lee County, Alabama – 2025 Forecast
As we enter 2025, Lee County, Alabama, continues to showcase a dynamic real estate market. With growing interest in the region, understanding the local market conditions is essential for anyone looking to buy or sell. Here’s an overview of what’s happening in the Lee County housing market and what to expect in the year ahead.
Current Market Snapshot
Home Prices Are on the Rise
As of November 2024, the median listing price for homes in Lee County was $400,000, reflecting a 3.4% year-over-year increase. This trend indicates that home prices are still appreciating, making it a competitive market for both buyers and sellers (Realtor.com).
Meanwhile, the average home value in the county is around $311,400, which has grown by 3.6% over the past year. This shows a stable and steady rise in home values, which is typical for the region as demand continues to outpace supply (Zillow).
Trends to Watch in 2025
Slower Price Growth
Looking ahead to 2025, experts predict that the rapid rise in home prices will start to slow down. This may bring some relief to buyers who have been facing escalating prices. With inventory levels also increasing, there’s potential for a more balanced market where prices align more closely with income levels.
Stabilizing Mortgage Rates
Mortgage rates, which have been fluctuating over the past few years, are expected to stabilize in 2025. Industry predictions suggest that rates could hover around 6%, making it easier for buyers to secure financing without the extreme costs seen in recent years.
Increase in Sales Activity
With more homes coming to market and interest rates stabilizing, Lee County is likely to see an uptick in home sales in 2025. As buyers regain purchasing power and sellers continue to see favorable conditions, expect increased sales volume in both existing and new homes.
Local Market Insights: Auburn and Opelika
In particular, the Auburn-Opelika metro area is one to watch. Recent data shows that home sales in the area increased by 14.8% year-over-year in September 2024, with a median sales price of $368,731. This highlights the strong local demand, especially in Auburn, which continues to be a hub for both students and professionals (ACRE).
The growth in these areas is spurred by the presence of Auburn University and the surrounding development, which continues to drive the local economy and real estate market.
What Does This Mean for Buyers and Sellers?
For Buyers
For those looking to purchase a home in Lee County, 2025 might offer more favorable conditions. With inventory levels on the rise and mortgage rates potentially stabilizing, buyers could find more affordable options compared to the past few years. The slowing price growth may also help stretch your budget further in securing a home.
However, it’s important to act quickly as competition will still be strong in desirable areas like Auburn and Opelika, where housing demand remains high.
For Sellers
For sellers, Lee County’s real estate market in 2025 presents an excellent opportunity to capitalize on rising home values and the strong demand for homes. If you’re considering selling, the current market conditions are likely to work in your favor, especially in areas with limited inventory.
With home prices continuing to rise and the potential for more buyers entering the market, sellers can expect competitive offers and quicker sales, particularly in sought-after locations.
Conclusion
Lee County, Alabama, is experiencing a dynamic housing market with steady price increases, rising inventory, and a strong demand for homes. As we look forward to 2025, both buyers and sellers should stay informed and ready to act as conditions evolve. Whether you’re looking to buy your first home or sell your current property, understanding these trends will help you navigate the market with confidence.
Stay tuned for more updates on the Lee County housing market, and feel free to reach out with any questions or for personalized advice!
Why December Brings Clarity