At Kent McCown Group, giving back to the community is woven into everything we do. One cause especially close to our hearts is The Tutu Project, a nonprofit initiative dedicated to helping people facing breast cancer.

What is The Tutu Project?

The Tutu Project began when photographer Bob Carey started taking whimsical self-portraits wearing only a pink tutu. What started as a way to bring a little laughter to his wife during her breast cancer treatments soon became something much bigger, a global movement of hope, humor, and resilience. Through the Carey Foundation, the project raises funds to provide real, tangible support for breast cancer patients, things that insurance often doesn’t cover like transportation to treatment, childcare, counseling, food, wigs, and lodging.

Why This Matters to Us

This cause is not only meaningful, it is personal. Over the years, we have personally known many women who have fought this disease. Some are survivors, and some have tragically lost their battle. A majority of them were fellow REALTORS®, women who poured their hearts into serving others while quietly fighting their own battles. Their courage and resilience inspire us to keep showing up and giving back.

Supporting The Tutu Project is our way of honoring their journeys. It is about more than raising awareness, it is about helping meet practical needs that make life a little easier during a fight that no one should have to face alone.

How We’re Involved

This year, our team has joined forces with The Tutu Project through the Carey Foundation to raise funds and awareness. We have taken up the challenge, sometimes literally in tutus, and are inviting our friends, clients, and neighbors to get involved. Every dollar raised goes directly to patients and their families.

And to make it even more fun, if you donate a minimum of $25 you will be entered for a chance to win a $150 gift card to Botanic, one of our favorite local eateries.

Whether it is sponsoring a tutu challenge, sharing stories, or making donations, we are committed to helping this movement grow. Together, we can make sure no one feels alone in their fight.

Join Us

We invite you to join us in supporting The Tutu Project. Your donation, big or small, can provide relief, hope, and even a smile to someone who needs it most.

Let’s make a difference, one tutu at a time.