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120 Years of Real Estate: What Has Changed…and What Hasn’t
120 Years of Real Estate: What Has Changed…and What Hasn’t
Real Estate Explained
Think about what buying a home looked like in 1906.
There was no Zillow. No scrolling through listing photos from the couch. No electronic signatures, virtual tours or text messages from your REALTOR® telling you, “They accepted your offer!”
In fact, much of what we now consider a normal part of buying or selling a home would have been unimaginable.
But people still needed homes.
They still moved for jobs. They got married, had children, built businesses, lost loved ones, started over and looked for places where they could build their lives.
And that may be the most interesting thing about looking back at 120 years of real estate.
Almost everything about the way we buy and sell homes has changed.
The reasons we call a place home really haven’t.
Coldwell Banker Started During a Time of Rebuilding
The Coldwell Banker story began in San Francisco in 1906, following the devastating earthquake and fires that changed the city forever.
Colbert Coldwell saw a community facing an enormous rebuilding effort and founded what would eventually become Coldwell Banker on principles of honesty, integrity and service.
It was a very different real estate industry from the one we know today.
And yet, 120 years later, those ideas still matter.
Because no matter how sophisticated the technology becomes, real estate ultimately involves something deeply personal: where people are going to live their lives.
120 Years of Real Estate Has Changed a LOT
Imagine telling a homebuyer in 1906 that someday they would carry a device in their pocket that could show them almost every home for sale in their area.
They could look through dozens of photos without leaving their couch.
They could tour a home virtually.
They could sign a contract from their phone while sitting at their child’s ballgame.
And their REALTOR® could send an offer across town, or across the country, in seconds.
The technology alone would probably sound like science fiction.
But technology isn’t the only thing that has changed.
Homes have changed.
Neighborhoods have changed.
Financing has changed.
Contracts have changed.
Marketing has changed.
The way buyers search has changed.
The amount of information consumers have available to them has changed dramatically.
In fact, the role of a REALTOR® has evolved as buyers and sellers have gained access to more information than ever before.
And even within the same market, some homes sell quickly while others sit…a topic we’ve explained before.
Additionally, sellers are constantly trying to decide which changes buyers actually care about and whether they should renovate before listing.”
The Market Has Changed More Than Once, Too
If you’ve spent any time around real estate lately, you’ve probably heard someone talk about how much “the market has changed.”
And they’re right.
But here’s the thing:
The market has always changed.
Over 120 years, real estate has experienced periods of rapid growth, recessions, housing shortages, building booms, high interest rates, low interest rates, buyer’s markets, seller’s markets and just about everything in between.
Whatever market we’re experiencing today isn’t permanent.
Neither was the one before it.
And the next one won’t be either.
That’s one reason experience and good guidance still matter. The tools may change, but people still need someone who can help them understand what those changes mean for their situation.
What Hasn’t Changed in 120 Years?
This is our favorite part.
Because behind all those market statistics, contracts, mortgage rates and home values are actual people.
And people still move for remarkably human reasons.
A couple needs more room because they’re expecting a baby.
Someone accepts a new job and moves to a city they’ve never called home before.
Parents realize the house that once felt too small suddenly feels awfully big after the kids leave.
Someone gets married.
Someone gets divorced.
Someone loses a spouse.
Someone wants to live closer to their grandchildren.
Someone buys their very first home and stands in an empty living room imagining where the furniture will go.
Someone sells the house where they raised their children and hands the keys to another family who will begin making memories there.
Those stories would have been recognizable in 1906.
They’re recognizable in 2026.
That’s the part of real estate that hasn’t changed.
Why We’re Still Proud to Be Coldwell Banker
There are plenty of places we could hang our real estate licenses.
We choose to proudly serve under the Coldwell Banker name.
Part of that is because there’s something meaningful about being connected to a company that has weathered 120 years of real estate—through changing markets, changing technology and generations of homeowners—while continuing to focus on helping people find their way home.
Today, Coldwell Banker has grown far beyond its beginnings in San Francisco, with affiliated agents around the world.
But for us, that big history becomes very local.
It’s the family buying a home in Auburn.
It’s the seller moving out of the house they’ve owned for 30 years in Opelika.
It’s the first-time buyer who isn’t quite sure where to begin.
It’s the family relocating to East Alabama who needs someone to teach them not only about houses, but about neighborhoods, schools, traffic, traditions and what it’s actually like to live here.
Those are the tiny pieces of a 120-year story that we get to be part of.
And that’s pretty special.
1906 Looked Very Different From 2026. Home Didn’t.
A house in 1906 probably didn’t have an open-concept kitchen, smart thermostat or Wi-Fi.
Nobody was checking their doorbell camera from vacation.
And we’re pretty confident nobody was arguing about whether gray flooring had finally gone out of style.
But home?
Home was where babies were brought home.
Where children grew up.
Where people gathered around the table.
Where birthdays were celebrated.
Where families grieved.
Where ordinary Tuesday nights happened.
Where people dreamed about what came next.
And 120 years later, it still is.
That’s why this anniversary feels worth celebrating to us.
Not simply because a real estate company has been around for 120 years.
But because behind those 120 years of real estate are 120 years of people finding home.
We’re proud to be one small part of that history.
And we’re even more excited about the stories that haven’t been written yet.
Happy 120th Birthday, Coldwell Banker.
Here’s to what’s next.
Kent McCown Group proudly serves buyers and sellers throughout Auburn, Opelika and East Alabama with Coldwell Banker Kennon & Parker Alliance. Whether you’re buying your first home, selling one filled with decades of memories or simply wondering what your next move might look like, we’re here to help you find your way home.
Where Does a REALTOR’s Commission Actually Go?
Where Does a REALTOR’s Commission Go?
When people hear that a home sold for $400,000, it’s easy to assume the REALTOR® just walked away with a huge paycheck.
I hear comments like this all the time:
“Wow! You must have made a fortune on that sale!”
The reality is…that’s almost never how it works.
One of the biggest misconceptions in real estate is that REALTORS® keep the entire commission. In reality, the money is negotiated, divided, and used to cover the many costs of running a real estate business.
Let’s pull back the curtain and take a look at where a REALTOR’s commission actually goes.
First Things First: REALTORS® Only Get Paid if the Transaction Closes
This surprises a lot of people.
Most REALTORS® don’t earn an hourly wage or salary.
We don’t get paid for:
- Showing homes
- Hosting open houses
- Writing offers
- Negotiating contracts
- Coordinating inspections
- Driving across town for showings
- Answering evening and weekend phone calls
- Solving last-minute problems before closing
If a transaction falls apart before closing, the REALTOR® has often invested dozens…or even hundreds…of hours without receiving any compensation.
That’s simply part of the business.
How Commission Works Today
Let’s use a simple example.
Imagine a home sells for $400,000.
When a seller lists their home, they negotiate and agree to a listing fee with their listing brokerage. That fee covers the professional services provided to market and sell the property.
The seller may also choose to offer compensation to a buyer’s broker, but they are not required to do so.
If a seller chooses not to offer buyer broker compensation, or offers less than what a buyer and their agent have agreed to, the buyer can ask the seller to contribute toward that compensation as part of the purchase offer. Just like the purchase price, repairs, or closing costs, buyer agent compensation can be negotiated during the transaction.
Every real estate transaction is unique.
Speaking of common misconceptions, you may also enjoy reading What Actually Stays with the House When You Sell?
Then the Commission Is Divided
Whether the compensation comes from the listing agreement, a negotiated seller concession, the buyer, or a combination of those sources, the money doesn’t simply go straight into one REALTOR®’s bank account.
Instead, the funds are distributed according to the agreements in place.
That often means the money is divided between:
- The listing brokerage
- The listing agent
- The buyer’s brokerage
- The buyer’s agent
Exactly how that distribution looks depends on the transaction and the agreements everyone has in place.
Where Does a REALTOR’s Commission Actually Go?
Let’s imagine a REALTOR®’s brokerage receives $12,000 in compensation from a transaction.
Many people assume that’s what the REALTOR® takes home.
In reality, that’s just the starting point.
Before an agent ever receives a paycheck, that money may be reduced by things like:
- Brokerage split
- Transaction fees
- Franchise or royalty fees (if applicable)
- Errors & Omissions (E&O) insurance
- MLS fees
- Local, state, and national REALTOR® association dues
- Licensing fees
- Continuing education
- Marketing and advertising
- Professional photography and videography
- Signs and lockboxes
- CRM and technology subscriptions
- Fuel and vehicle expenses
- Office expenses
- Self-employment taxes
- Health insurance
- Retirement savings
Most REALTORS® are independent contractors, meaning they pay these expenses themselves.
Like any small business owner, they’re responsible for investing back into their business so they can continue serving clients.
REALTORS® Don’t Have a Guaranteed Paycheck
Unlike many professions, REALTORS® don’t receive:
- Paid vacations
- Sick leave
- Employer-sponsored retirement plans
- Guaranteed weekly paychecks
Some months include several closings.
Other months may include none, even though the work never stopped.
That’s why REALTORS® spend so much time building relationships, continuing their education, marketing their business, and serving clients long before payday ever arrives.
So…Is It Worth It?
Absolutely.
Helping first-time buyers get the keys to their first home.
Helping growing families find more space.
Helping empty nesters start their next chapter.
Those moments are why so many REALTORS® love what they do.
Behind every successful closing are weeks…or sometimes months…of work that most people never see.
The Bottom Line
The next time you hear someone say,
“That REALTOR® made a fortune on one sale.”
Remember there’s much more happening behind the scenes.
Before a REALTOR® ever sees a paycheck, the compensation has often been negotiated, divided according to multiple agreements, and used to cover the many costs of operating a real estate business.
And perhaps the biggest misconception of all?
REALTORS® don’t get paid when they start working.
Most only get paid if they successfully make it to the closing table.
Have Questions?
Real estate has changed over the past few years, and there’s a lot of misinformation floating around.
If you have questions about how commissions work, buyer agreements, or the home buying and selling process, we’re always happy to help.
The more you understand, the more confident you’ll feel when it’s time to make your next move.
If you’re preparing to sell, you may also enjoy our article on Should You Renovate Before Selling Your Home?
So, Where Does a REALTOR’s Commission Go? “It depends.”
Should You Renovate Before Selling Your Home?
Real Estate Explained
Should You Renovate Before Selling Your Home?
If you’re thinking about selling your home, you’ve probably asked yourself one of the most common questions homeowners face:
“Should I renovate before I list my home?”
The honest answer?
It depends.
Some improvements can help your home sell faster and potentially for more money. Others may cost thousands of dollars without adding much value at all.
So, Before you start knocking down walls or replacing every countertop, here’s what you should know.
Start With the Simple Things
The best return on investment doesn’t always come from major renovations.
Sometimes, the biggest impact comes from making your home feel clean, well-maintained, and move-in ready.
A few simple updates like:
- Fresh paint
- Deep cleaning
- Touch-up landscaping
- Replacing burned-out light bulbs
- Decluttering
- Cleaning windows
can completely change a buyer’s first impression.
Many buyers aren’t looking for perfection, they’re looking for a home that has been well cared for.
Not Every Renovation Pays You Back
One of the biggest mistakes sellers make is assuming every dollar they spend will increase the value of their home.
Unfortunately, that’s not always how it works.
A $40,000 kitchen remodel doesn’t automatically increase your home’s value by $40,000.
In fact, some highly personalized upgrades may actually make it harder for buyers to picture themselves living there.
Instead of asking,
“What do I want?”
ask,
“What will today’s buyers appreciate?”
Every Neighborhood Is Different
The improvements that make sense for one home may not make sense for another.
For example:
A home in one neighborhood may need updated flooring to stay competitive.
Another neighborhood may place more value on outdoor living spaces.
In some cases, buyers expect fully updated homes.
In others, they expect to personalize the home themselves.
That’s why local market knowledge matters.
Focus on Repairs First
Before investing in cosmetic upgrades, make sure the basics are covered.
Buyers notice things like:
- Leaky faucets
- Damaged flooring
- Peeling paint
- Broken door handles
- Loose railings
- HVAC issues
Small maintenance items can create the impression that larger problems have been ignored.
Because of this, fixing these issues first often provides a better return than expensive cosmetic renovations.
Should You Renovate?
Here’s a simple guide.
Renovations that often pay off:
✔️ Fresh neutral paint
✔️ Updated lighting
✔️ Landscaping
✔️ Professional cleaning
✔️ Minor kitchen or bathroom updates
✔️ New hardware and fixtures
Renovations to think carefully about:
- Luxury kitchen remodels
- High-end appliances
- Removing walls
- Custom finishes
- Swimming pools
- Highly personalized upgrades
Every situation is different.
Talk to a REALTOR® Before You Spend the Money
One of the biggest advantages of working with a local REALTOR® is knowing where to invest and where not to.
Before spending thousands of dollars, ask an agent who understands your neighborhood and current buyer expectations.
Sometimes, spending $500 wisely can have a bigger impact than spending $20,000 in the wrong place.
The Bottom Line
Should you renovate before selling your home?
It depends.
The right improvements can absolutely help your home attract buyers and maximize its value.
The wrong improvements can cost time, money, and unnecessary stress.
Before starting your next project, let’s have a conversation about what makes the most sense for your home, your neighborhood, and your goals.
Sometimes the smartest renovation is knowing when not to renovate.
What Actually Stays With the House When You Buy It?
What Stays With the House When You Buy It?
Have you ever walked through a home and wondered, “Does that refrigerator come with it?” Or maybe you fell in love with a porch swing, a beautiful chandelier, or even a one-of-a-kind carousel horse in the backyard. What Stays With the House When You Buy It?
The answer might surprise you.
One of the biggest misconceptions in real estate is that everything you see during a showing automatically comes with the home. In reality, some items stay with the property, while others belong to the seller unless they’re specifically included in the purchase agreement.
Let’s break it down.
What Usually Stays
In general, anything considered a fixture stays with the home. A fixture is something that’s permanently attached to the property.
Common examples include:
- Built-in cabinets and shelving
- Light fixtures and ceiling fans
- Bathroom mirrors that are attached to the wall
- Window blinds or shades
- Built-in appliances like dishwashers and ovens
- Mailboxes
- Landscaping that is planted in the ground
These items are considered part of the property and are typically included in the sale unless the seller specifically excludes them.
What Usually Doesn’t Stay
Personal property belongs to the seller and usually moves with them.
This often includes:
- Furniture
- Televisions
- Rugs
- Artwork
- Patio furniture
- Grills
- Potted plants
- Decorative mirrors that are simply hung on a nail
Even if an item looks like it “belongs” with the home, that doesn’t necessarily mean it’s included.
The Gray Areas
This is where things can get interesting.
Items like these often create questions:
- Refrigerators
- Washers and dryers
- Security cameras
- Porch swings
- Playsets
- Sheds
- Mounted televisions
- TV wall mounts
- Hot tubs
- Garage shelving
Some sellers plan to leave them. Others intend to take them.
The only way to know is to ask.
What If You Love Something Unique?
Maybe it’s a custom-built dining table that fits the breakfast nook perfectly.
Maybe it’s the porch swing where you can already picture yourself drinking coffee.
Or maybe it’s a vintage carousel horse sitting proudly in the backyard.
If it makes the property feel like home, don’t be afraid to ask if it can stay.
The seller may say no, but they might also be perfectly happy to leave it behind. Sometimes they don’t want the hassle of moving it, and sometimes they’re simply willing to include it as part of the negotiation.
You never know unless you ask.
The Most Important Rule
Real estate contracts are designed to eliminate assumptions.
If you want something to stay, it should be written into the purchase agreement.
If the seller plans to take something that buyers might reasonably expect to remain, that should be clearly stated as well.
Clear expectations help prevent misunderstandings and keep everyone on the same page.
Before writing an offer, it’s important to make sure everything you want to stay (or not stay) be discussed with your agent. This also will help determine what a great offer looks like.
Final Thoughts
If you’re just beginning your search, you can browse homes currently available in the Auburn and Opelika area.
Buying a home isn’t just about four walls and a roof. Sometimes it’s the little details that make you fall in love with a property.
Whether it’s a refrigerator, a porch swing, or a carousel horse, remember this simple rule:
If you want it, ask for it. If it’s important to either party, put it in writing.
Because when it comes to real estate, clarity is always better than assumptions.
Have questions about what should be included in your offer? We’d be happy to help.
Why Price Per Square Foot Can Be One of the Most Misleading Numbers in Real Estate
Price Per Square Foot – The Most Misunderstood Number In Real Estate
Helping buyers and sellers across East Alabama understand real estate, one question at a time.
“What’s the price per square foot in my neighborhood?”
As Realtors®, this is one of the most common questions we get from homeowners.
It’s an understandable question. Price per square foot is easy to find online, it’s often mentioned in market reports, and it seems like a quick way to estimate what a home might be worth.
In fact, many sellers become attached to that number before we ever sit down to discuss pricing.
The problem is that relying too heavily on price per square foot can create unrealistic expectations. In today’s market, pricing a home based on a simple calculation instead of its true market value can lead to fewer showings, lower offers, and ultimately more time on the market.
Before we talk about why, it’s important to understand what price per square foot actually tells us…and what it doesn’t.
What Is Price Per Square Foot?
Price per square foot is exactly what it sounds like. You take the sale price of a home and divide it by its finished square footage.
For example:
- A home that sells for $400,000 with 2,000 square feet sold for $200 per square foot.
It’s a useful statistic because it helps identify general trends in a neighborhood or local market.
The key word, however, is general.
It’s a market indicator, not a pricing formula.
No Two Homes Are Truly the Same
Imagine two homes that are both 2,000 square feet.
One backs up to a golf course.
The other sits on a busy road.
One has a beautifully renovated kitchen with custom cabinetry and quartz countertops.
The other still has its original finishes from twenty years ago.
One has a screened porch overlooking a private backyard.
The other has no outdoor living space at all.
Even though they’re exactly the same size, they are unlikely to sell for the same price.
Square footage is only one piece of the puzzle.
Smaller Homes Often Have a Higher Price Per Square Foot
This surprises many homeowners.
A 1,400-square-foot home may actually sell for a higher price per square foot than a 3,200-square-foot home in the very same neighborhood.
Why?
Because certain parts of every home carry significant value regardless of size.
Think about the kitchen.
Bathrooms.
The garage.
The roof.
The HVAC system.
The lot itself.
Those costs don’t double simply because the house is larger. Since those fixed-value features are spread across fewer square feet in a smaller home, the price per square foot is often higher.
That’s completely normal.
Buyers Don’t Shop With Calculators (Well, Most buyers anyway)
When buyers walk through a home, they aren’t thinking:
“This feels like exactly $212 per square foot.”
Instead, they’re asking themselves questions like:
- Can I picture my family living here?
- Is the kitchen updated?
- Do I love the backyard?
- Is there enough storage?
- Does the layout work for our lifestyle?
- Is this home worth the asking price compared to others I’ve seen?
Those emotional and practical decisions influence value far more than a simple mathematical formula.
Location Can Change Everything
You’ve probably heard the phrase:
Location, location, location.
There’s a reason it’s still one of the biggest factors in real estate.
Two nearly identical homes can have very different values simply because of where they’re located.
Things like:
- Neighborhood demand
- School districts
- Privacy
- Lot size
- Views
- Nearby amenities
- Traffic patterns
- Future development
all influence what buyers are willing to pay.
That’s true whether the home is in Auburn, Opelika, or one of the many wonderful communities throughout East Alabama.
Appraisers Don’t Use Price Per Square Foot Alone
One of the biggest misconceptions is that appraisers determine value by multiplying square footage by a dollar amount.
They don’t.
Professional appraisers compare similar homes that have recently sold and then make adjustments for differences such as:
- Size
- Age
- Condition
- Updates
- Lot characteristics
- Garages
- Pools
- Outdoor living spaces
- Overall appeal
This process creates a much more accurate picture of a home’s market value than a simple price-per-square-foot calculation ever could.
So… Is Price Per Square Foot Useless?
Not at all.
It’s actually a valuable tool when it’s used correctly.
Real estate professionals use price per square foot to identify market trends and compare similar properties.
The problem comes when it’s treated as the only factor in determining value.
Every home has its own story.
Every neighborhood is different.
Every buyer values different features.
That’s why pricing a home is both a science and an art.
The Bottom Line
Pricing a home isn’t about finding a magic number and multiplying it by the square footage.
It’s about understanding how buyers see your home in today’s market.
A well-priced home often attracts more interest, generates stronger offers, and creates a smoother selling experience.
On the other hand, pricing too high because of an oversimplified price-per-square-foot calculation can cause a home to sit on the market longer than necessary. As time passes, buyers naturally begin to wonder why it hasn’t sold, and that can make achieving your desired price even more challenging.
That’s why I prepare a Comparative Market Analysis (CMA) for every seller. A CMA looks beyond square footage to evaluate the things buyers actually pay for—location, condition, updates, amenities, lot characteristics, and recent comparable sales.
Our goal isn’t simply to tell you what your home is worth.
Our goal is to help you price it strategically so you can attract the right buyers and maximize your opportunity in today’s market.
Have a question you’d like us to explain?
Send it our way! Your question could inspire a future edition of Real Estate Explained. Whether you’re buying, selling, investing, or simply curious about the market in East Alabama, we’re here to help.
Buying a Home in Auburn, AL? Think Beyond Move-In Ready
Buying a Home in Auburn or Opelika? Don’t Just Think About Today—Think About 5 Years From Now
One of the most common things we hear from buyers is:
“I just want something that’s move-in ready.”
And we get it. There’s something really appealing about walking into a home that feels finished, clean, and easy.
But here’s the question we always come back to:
Does this home still make sense for you in 5 years?
Because in a market like Auburn and Opelika, where growth, development, and demand are constantly evolving, buying a home isn’t just about today… it’s about positioning yourself for what’s next.
The “Move-In Ready” Trap
Move-in ready homes tend to check all the boxes at first glance:
- Updated finishes
- Neutral colors
- Little to no immediate work
But they also tend to come with:
- Higher price points
- More competition
- Less opportunity to build equity quickly
You’re often paying for someone else’s upgrades… instead of creating your own value.
What Does Future Value Actually Look Like?
Future value isn’t always obvious.
It might look like:
- A home in a neighborhood that’s still developing
- A property near expanding areas of Auburn University or Tiger Transit routes
- A layout that can grow with your needs
- A home that needs light cosmetic updates (not major renovations)
In Auburn and Opelika, we see this a lot in areas that are just slightly outside the “most popular” neighborhoods—but are growing fast.
The buyers who think ahead in these situations often end up in a stronger position a few years down the road. Check out our Buyer Guide for more info.
Real Estate in Auburn & Opelika Moves in Cycles
If you’ve been watching the market here, you’ve probably noticed:
Some neighborhoods feel “hot” overnight.
But that usually doesn’t happen overnight, it’s the result of steady growth, new construction, infrastructure, and demand building over time.
Buying with a 5-year mindset means asking:
- Is this area growing?
- Are there signs of continued development?
- Would I still be happy here if the market shifted slightly?
The Sweet Spot: Livable Now, Strategic Later
We’re not saying you should buy a project or something that doesn’t work for your life right now.
The goal is to find the middle ground:
- Comfortable enough to move into today
- Smart enough to grow in value over time
That’s where the real opportunity is.
The Bottom Line
The “perfect” home today isn’t always the best decision long-term.
And sometimes, the home that requires just a little vision ends up being the one that serves you best financially and personally.
If you’re thinking about buying in Auburn or Opelika, it’s worth looking at your decision through that lens.
Because the goal isn’t just to buy a home…
It’s to make a move that still feels right years from now.
Recap on the Auburn Tour of Homes, Here’s What Auburn Buyers and Sellers Should Know
Auburn Tour of Homes
If you spent any time at the Auburn Tour of Homes this weekend, you probably noticed something right away.
Not just the finishes or the layouts, but the feeling.
Some homes just made sense the moment you walked in. Others looked great online but felt different in person. And a few may have surprised you in ways you didn’t expect.
But what made this weekend especially unique is that every home on the tour was new construction.
Each one was built with intention, shaped by different builders, and designed to reflect what buyers are looking for right now in Auburn and Opelika.
A New Chapter for a Meaningful Tradition
This year’s Tour of Homes carried a deeper meaning for our community.
Now led by the Lee County Association of Realtors, the event continues a long-standing tradition after the local Women’s Council of Realtors chapter was dissolved. What didn’t change is the heart behind it.
Proceeds from the tour go toward supporting Auburn students pursuing careers in real estate, building, and architecture.
So while people were walking through homes, they were also investing in the future of our local industry.
And that’s something special.
What Buyers Often Realize
For buyers, weekends like this tend to bring clarity.
It’s one thing to scroll through listings and save your favorites. It’s something entirely different to step inside a home, walk through the space, and feel how it actually lives.
You start to notice what matters.
The way a kitchen flows into the living space.
The amount of natural light.
The details you didn’t think about before but suddenly can’t ignore.
And often, what you thought you wanted… shifts.
If you’re just getting started, our Buyer Guide is a helpful place to begin.
What Sellers Should Pay Attention To
For sellers, there’s something just as important happening.
Buyers are walking through brand new homes. They’re seeing clean finishes, modern layouts, and spaces that are completely move-in ready.
And those experiences don’t stay at the tour.
Buyers carry those expectations with them into every home they see afterward.
It doesn’t mean your home has to compete with new construction.
But it does mean that how your home is presented, how it’s priced, and how it shows matters more than ever.
You can learn more about preparing your home in our Seller Guide.
What the Auburn Tour of Homes Reveals About the Market
What this weekend really offered wasn’t just a look at homes.
It was a snapshot of the market.
A glimpse into what’s being built, what buyers are responding to, and how quickly things are evolving in Auburn and Opelika—especially when compared to broader national housing trends.
And that kind of perspective is hard to get any other way.
Final Thought
Sometimes the most important part of the process isn’t making a decision.
Not a timeline.
Not a plan.
Just clarity.
Because once you see what’s possible, everything starts to come into focus.
After walking through the Auburn Tour of Homes, many buyers and sellers walk away with a completely new perspective.
If you toured homes this weekend and found yourself thinking a little differently about buying or selling, we’d love to talk through what you saw and help you figure out what your next step could look like.
More Than Buying & Selling: What REALTORS® Really Do
Not Just Buying & Selling: What REALTORS® Really Do
When people ask “what do REALTORS® really do?” the answer often starts with buying and selling homes. But that’s only part of the story.
REALTORS® do much more than facilitate transactions. We advocate for property rights, protect homeownership, educate consumers, and work year-round to ensure real estate laws support both individual property owners and the long-term health of our communities.
Real estate isn’t just about houses, it’s about protecting the right to own property.
What Makes a REALTOR® Different?
Not every real estate licensee is a REALTOR®. REALTORS® are members of the National Association of REALTORS and commit to a strict Code of Ethics that goes beyond state licensing requirements.
This means REALTORS® are held to higher standards of:
-
Integrity and honesty
-
Client advocacy
-
Transparency
-
Fair housing and consumer protection
These standards help ensure consumers are represented by professionals who are accountable not only to clients, but to the public.
REALTOR® Advocacy & Protecting Property Rights
One of the most important, and least visible, answers to what do REALTORS® do is advocacy.
Through organizations like Alabama REALTORS, REALTORS® work directly with lawmakers to protect property rights and promote policies that support responsible homeownership.
This advocacy includes:
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Protecting homeowners from unfair property tax increases
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Supporting clear title and ownership protections
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Fighting real estate fraud and seller impersonation
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Advocating for housing affordability and supply
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Defending landowner rights
Many of these efforts happen behind the scenes, long before legislation ever affects homeowners.
Realtor Day at the Capitol: Advocacy in Action
Each year, REALTORS® from across Alabama gather for Realtor Day at the Capitol to meet with state leaders and advocate for property owners.
These conversations focus on real-world issues that directly impact homeowners, buyers, sellers, and investors, including property rights, fraud prevention, housing access, and consumer protections.
This is a key example of how REALTOR® advocacy works not just during a transaction, but year-round.
Supporting Property Rights Year-Round Through RPAC
Advocacy doesn’t stop after one day.
REALTORS® across Alabama voluntarily contribute to the REALTORS® Political Action Committee (RPAC), which supports candidates and initiatives that promote homeownership and protect property rights.
In Alabama alone, REALTORS® raised over $700,000 to support RPAC, funding that helps ensure property owners have a strong voice in legislation that affects real estate and land ownership.
What REALTOR® Advocacy Means for Auburn & Opelika
Here in Auburn and Opelika, REALTOR® advocacy plays an important role in protecting local homeowners, landowners, and investors.
Local real estate markets are shaped by zoning decisions, property tax policies, development regulations, and state laws — all of which directly impact property values and ownership rights.
By staying involved at the state level and advocating locally, REALTORS® help protect:
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Property values in established neighborhoods
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Responsible growth and development
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Clear ownership and land-use rights
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Consumer protections for buyers and sellers
Whether you’re buying your first home, selling a long-held property, or investing in land in Auburn or Opelika, REALTOR® advocacy helps protect your long-term interests.
More Than a Transaction
So, what do REALTORS® do?
We educate, advocate, and protect…not just at the closing table, but every day. Real estate is personal, and protecting property rights is essential to strong communities.
If you ever have questions about how real estate laws, market changes, or local policies affect your property, we’re always happy to be a resource.
How to Spot AI in Real Estate Listings (And Why It Matters for Buyers)
AI in Real Estate – Does it Belong?
If you’ve browsed real estate listings lately and thought, “This feels a little too perfect…” you’re probably right.
AI in real estate listings has become more common, especially when it comes to photos and descriptions. While artificial intelligence can be helpful when used responsibly, it can also create confusion when listings don’t clearly reflect what a home actually looks like in person.
I’ve already had conversations with buyers who showed up to a home expecting one thing, only to realize the photos didn’t match reality. That disconnect can be frustrating, especially when you’re making one of the biggest financial decisions of your life. That’s why understanding how AI is used in real estate listings matters more than ever.
What AI Looks Like in Real Estate Photos
One of the most noticeable ways AI shows up is in real estate photos. Basic photo editing has always been normal, but AI-generated or heavily enhanced images can cross into unrealistic territory.
Signs AI may be used in real estate photos include:
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Furniture that appears to float or doesn’t sit naturally on the floor
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Lighting or shadows that don’t align with windows
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Blurry edges or unnatural outlines around objects
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Skies or landscaping that look overly dramatic or out of season
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Outdoor views that don’t match the home’s location
These details don’t automatically mean a listing is misleading, but they are signs that what you’re seeing online may not fully represent the property.
How AI Appears in Real Estate Listing Descriptions
AI in real estate listings isn’t limited to photos. Many listing descriptions are now partially or fully generated using AI tools.
AI-written descriptions often:
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Sound polished but generic
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Use phrases that could describe almost any home
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Lack specific neighborhood or location details
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Miss the personality and nuance of the property
A strong listing description should help buyers understand what truly makes a home unique, something that still requires human insight and local market knowledge.
When AI in Real Estate Is Helpful
AI itself isn’t a bad thing. When used ethically, AI can improve efficiency and help buyers visualize spaces.
Responsible uses of AI in real estate include:
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Virtual staging of empty rooms (with disclosure)
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Drafting listing copy that is later edited and personalized
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Supporting marketing efforts while keeping transparency
The key is honesty. Buyers should always know when photos are enhanced or virtually staged and have access to accurate information.
From My Experience as a Local Agent
In the Auburn and Opelika real estate market, buyers aren’t just purchasing a home, they’re buying into a neighborhood and lifestyle.
I believe AI should support clarity, not replace it. That’s why I’m always happy to explain how a listing was marketed, share original photos when available, and walk properties in person. No amount of technology replaces seeing a home for yourself and understanding how it actually lives.
Questions to Ask About AI in Real Estate Listings
If a listing feels off, asking the right questions can help you get clarity:
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Were any photos virtually staged or AI-enhanced?
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Can I view the original, unedited images?
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What changes were made beyond lighting or color correction?
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Can we schedule an in-person or live video walkthrough?
A knowledgeable agent should welcome these questions.
Why Seeing a Home in Person Still Matters
Even with advances in AI, photos and descriptions can only go so far.
An in-person showing allows you to:
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Understand true room size and layout
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See finishes and materials up close
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Hear surrounding noise and traffic
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Experience natural light throughout the home
AI in real estate listings can enhance marketing, but it should never replace firsthand experience.
Final Thoughts
AI is becoming part of real estate marketing, and it’s here to stay. But transparency, local expertise, and honest representation still matter most.
Call to Action
If you ever have questions about a listing, whether it’s the photos, the description, or what’s been enhanced, we’re always happy to walk through it with you. Sometimes a simple conversation makes all the difference in feeling confident about your next step.You can also download our Buyer’s Guide for a clear, step-by-step look at what to expect when buying a home in Auburn or Opelika.
FinCEN Real Estate Reporting Rules Are Changing—Here’s What Buyers Need to Know Before 2026
FinCEN real estate reporting rules are changing how certain residential real estate transactions are handled beginning March 1, 2026. As a result, If you’re buying property using cash, an LLC, or a trust, these new federal reporting requirements may apply to your transaction.
While the rules won’t affect every buyer or seller, they are especially relevant for real estate investors and entity-based purchases. Because of this, understanding them early helps prevent surprises at the closing table and keeps transactions moving smoothly.
Starting March 1, 2026, certain residential real estate transactions will be subject to a new federal reporting requirement through the U.S. Treasury’s Financial Crimes Enforcement Network (FinCEN).
As a result, this change is part of a nationwide effort to increase transparency and prevent money laundering in real estate transactions. However, while it won’t affect every buyer or seller, it will impact many cash buyers, investors, and anyone purchasing through an LLC or trust.
The good news?
This doesn’t change your ability to buy or sell, it just means being informed and prepared.
Want to know more about investing in Auburn & Opelika? Click Here
What is the FinCEN Real Estate Reporting Rules?
The FinCEN Real Estate Report is a mandatory federal report required for certain residential property transfers closing after March 1, 2026.
A few key things to know:
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The report is not public record
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Real estate agents do not file it
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It is typically handled by the closing attorney or title company
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When required, reporting is not optional
Our role as your agent is to help you understand when this applies and make sure there are no surprises as you approach closing.
When Do FinCEN Real Estate Reporting Rules Apply?
A report is required only if all three conditions are met:
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The property is residential
(Single-family homes, condos, townhomes, or property intended for 1–4 residential units) -
The buyer is an entity or a trust
(LLC, corporation, partnership, or trust) -
There is no institutional financing
(Cash, private money, hard money, or seller financing)
Important note:
Even transferring a property into an LLC or entity, sometimes done for asset protection or estate planning, may trigger reporting, even if no money changes hands.
When Is Reporting NOT Required?
Reporting is generally not required when:
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The buyer is an individual
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The purchase uses a traditional lender
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The buyer entity or trust qualifies for a specific exemption
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The transfer is related to:
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Divorce or death
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Bankruptcy estates
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Court-supervised transfers
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Certain trust transfers with no consideration
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Some 1031 exchanges
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However, Documentation is required to support any exemption.
Does This Apply to Me? A Quick Checklist
Check YES or NO:
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☐ I am buying or transferring residential property
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☐ The buyer will be an LLC, corporation, partnership, or trust
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☐ The purchase is cash or non-traditional financing
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☐ I plan to move a property into an LLC or trust after closing
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☐ I am an investor purchasing for rental or resale
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☐ I am using private or seller financing
👉 If you checked YES to two or more, FinCEN reporting may apply to your transaction.
This doesn’t mean a problem, it simply means planning ahead and coordinating early with your closing attorney.
What Auburn & Opelika Investors Should Know
Auburn and Opelika see a high volume of:
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Student housing investments
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Condo purchases
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Parent-funded properties
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Cash and LLC transactions
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Long-term and short-term rental strategies
Because of this, local investors are more likely than average to encounter FinCEN reporting requirements, especially when:
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Buying condos near campus through an LLC
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Purchasing with cash for student rentals
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Transferring properties into an entity for asset planning
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Using private or seller financing
If you’re an Auburn or Opelika investor, this rule makes early conversations even more important, before closing day.
For this reason, we work closely with local closing attorneys and understand how these transactions typically unfold in our market, which helps avoid last-minute delays and keeps your investment timeline on track.
How We Help
Our job is to simplify the process, not complicate it.
If your purchase or transfer involves an LLC, trust, or cash, we’ll help:
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Identify early whether reporting may apply
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Coordinate with your closing attorney
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Keep timelines smooth and predictable
If you’re considering buying, selling, or investing and want to know how these new rules might affect you, we’re always happy to talk it through.
Education leads to smoother closings…and that’s always the goal.
For more information on these new reporting rules check out the Financial Crimes Enforcement Network
