More Than Buying & Selling: What REALTORS® Really Do
Not Just Buying & Selling: What REALTORS® Really Do
When people ask “what do REALTORS® really do?” the answer often starts with buying and selling homes. But that’s only part of the story.
REALTORS® do much more than facilitate transactions. We advocate for property rights, protect homeownership, educate consumers, and work year-round to ensure real estate laws support both individual property owners and the long-term health of our communities.
Real estate isn’t just about houses, it’s about protecting the right to own property.
What Makes a REALTOR® Different?
Not every real estate licensee is a REALTOR®. REALTORS® are members of the National Association of REALTORS and commit to a strict Code of Ethics that goes beyond state licensing requirements.
This means REALTORS® are held to higher standards of:

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Integrity and honesty
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Client advocacy
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Transparency
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Fair housing and consumer protection
These standards help ensure consumers are represented by professionals who are accountable not only to clients, but to the public.
REALTOR® Advocacy & Protecting Property Rights
One of the most important, and least visible, answers to what do REALTORS® do is advocacy.
Through organizations like Alabama REALTORS, REALTORS® work directly with lawmakers to protect property rights and promote policies that support responsible homeownership.
This advocacy includes:
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Protecting homeowners from unfair property tax increases
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Supporting clear title and ownership protections
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Fighting real estate fraud and seller impersonation
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Advocating for housing affordability and supply
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Defending landowner rights
Many of these efforts happen behind the scenes, long before legislation ever affects homeowners.

Realtor Day at the Capitol: Advocacy in Action
Each year, REALTORS® from across Alabama gather for Realtor Day at the Capitol to meet with state leaders and advocate for property owners.
These conversations focus on real-world issues that directly impact homeowners, buyers, sellers, and investors, including property rights, fraud prevention, housing access, and consumer protections.
This is a key example of how REALTOR® advocacy works not just during a transaction, but year-round.
Supporting Property Rights Year-Round Through RPAC
Advocacy doesn’t stop after one day.
REALTORS® across Alabama voluntarily contribute to the REALTORS® Political Action Committee (RPAC), which supports candidates and initiatives that promote homeownership and protect property rights.
In Alabama alone, REALTORS® raised over $700,000 to support RPAC, funding that helps ensure property owners have a strong voice in legislation that affects real estate and land ownership.
What REALTOR® Advocacy Means for Auburn & Opelika
Here in Auburn and Opelika, REALTOR® advocacy plays an important role in protecting local homeowners, landowners, and investors.
Local real estate markets are shaped by zoning decisions, property tax policies, development regulations, and state laws — all of which directly impact property values and ownership rights.
By staying involved at the state level and advocating locally, REALTORS® help protect:
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Property values in established neighborhoods
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Responsible growth and development
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Clear ownership and land-use rights
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Consumer protections for buyers and sellers
Whether you’re buying your first home, selling a long-held property, or investing in land in Auburn or Opelika, REALTOR® advocacy helps protect your long-term interests.
More Than a Transaction
So, what do REALTORS® do?
We educate, advocate, and protect…not just at the closing table, but every day. Real estate is personal, and protecting property rights is essential to strong communities.
If you ever have questions about how real estate laws, market changes, or local policies affect your property, we’re always happy to be a resource.
How to Protect Yourself From Land Fraud in Alabama
Vacant land can be an exciting investment, but it can also be one of the easiest targets for real estate fraud. As land fraud becomes more common across Alabama, property owners and buyers need to understand how these scams work, how to protect themselves, and what safeguards are being advanced to better protect property rights.
At Kent McCown Group, education is always the first line of defense. This guide brings together practical steps property owners can take today and important protections currently being advanced by REALTORS at the state level.
What Is Land Fraud?
Land fraud, also known as seller impersonation fraud or title fraud, occurs when someone falsely claims to own a property and attempts to sell, lease, or encumber land they do not legally own. This type of real estate fraud is especially common with vacant land, inherited property, and rural parcels.
In many cases, the true owner has no idea anything is wrong until:
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A buyer is already under contract
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Funds have changed hands
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A fraudulent deed has been recorded
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The property’s title has been clouded
Because there is no home, no occupant, and often no mortgage, scammers assume no one is paying close attention.
Why Vacant Land Is Especially Vulnerable to Fraud
Vacant land fraud has increased as more buyers look for land for future homes, development, or investment. Unfortunately, that demand also attracts bad actors.
Vacant land is more vulnerable because:
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Owners often live out of town or out of state
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There is no physical presence on the property
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Ownership records may not be reviewed regularly
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Public parcel data is easy to access and copy
In areas like Auburn and Opelika, where interest in land continues to grow, awareness is critical to protecting property owners and buyers.
Common Red Flags of Real Estate and Land Fraud
When dealing with vacant land or property that is not owner-occupied, watch for these warning signs:
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The “seller” insists on communicating only by email or text
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They refuse to meet in person or speak on the phone
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They push for a rushed closing
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They resist using local agents, attorneys, or title companies
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They request wire transfers or unusual payment methods
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The seller’s name or signature does not match public records
If something feels off, it usually is.
One Smart Layer of Protection: Placing a Voluntary Lien on Your Own Property
One lesser-known way landowners can protect themselves from land fraud is by placing a voluntary lien on their own property.
This does not mean you owe money or are in financial trouble. Instead, it creates an extra legal step that must be resolved before a property can be sold.
Why this helps:
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A lien prevents a quick, clean fraudulent closing
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Title companies are required to investigate it
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Scammers often move on when they encounter resistance
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It adds an extra verification step for legitimate transactions
If you are considering this option, it’s important to speak with a real estate attorney to ensure it is handled and recorded correctly.
Other Ways to Protect Yourself From Land Fraud in Alabama
Monitor Public Records
Periodically check county records to confirm ownership details have not changed. Many fraud cases are caught early simply because an owner noticed something didn’t look right.
Keep Your Mailing Address Updated
Make sure tax bills and official notices are sent to your correct address. Missed mail is often the first sign of a problem.
Be Cautious With Online Listings
If your land is not for sale, avoid posting detailed parcel information publicly where it can be easily copied.
Work With Local Professionals
Local real estate agents, attorneys, and title companies understand the patterns, paperwork, and risks specific to the area. Distance and unfamiliarity are what scammers rely on.
Buyers: Verify the Seller
If you are purchasing land, always confirm:
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The seller’s identity matches public records
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Ownership has been verified by a title company
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Licensed professionals are involved at every step
What REALTORS Are Doing to Protect Property Owners
In addition to individual prevention steps, REALTORS across Alabama are actively working to strengthen protections at the state level. According to official updates from Alabama REALTORS®, comprehensive legislation being advanced by REALTORS aims to address seller impersonation fraud and other forms of title fraud before damage occurs.
Key Protections Being Advanced by REALTORS
Seller Impersonation and Title Fraud Prevention
Proposed legislation would establish a statewide framework designed to prevent fraudulent conveyances and protect property owners, rather than forcing them into costly litigation after the fact.
Centralized Enforcement
The Alabama Securities Commission would be granted authority to investigate and enforce real estate fraud protections, creating consistency and faster response statewide.
Consumer Recovery Fund
A consumer recovery fund would be created to compensate victims of fraudulent conveyances. Importantly, this fund would be supported through enforcement actions and penalties, not taxpayer dollars, and would help victims recover losses at no cost to them.
Property Owner Notification Systems
The proposal would allow for statewide property owner notification systems, alerting owners when documents are recorded against their property. These alerts could help stop fraud early, before serious damage occurs.
Prevention Through Best Practices
Best-practice verification standards are being advanced for real estate agents, title agents, closing attorneys, notaries, and online real estate platforms. Professionals who follow these practices would receive added civil liability protections.
Deed Recording and Notary Safeguards
Enhanced identity verification standards for probate offices, strengthened notary requirements, and the use of independent notaries on property transfers would add additional layers of security.
Secure Business Filing Systems
Secure filing systems would help prevent fraudulent business filings that are sometimes used to facilitate real estate scams.
Expedited Quiet Title Process
An expedited quiet title process is being advanced to allow fraudulent conveyances to be voided more quickly and title restored to the rightful owner without years of litigation.
What to Do If You Suspect Land Fraud
If you believe your property may be targeted or affected by fraud:
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Contact a local real estate professional immediately
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Reach out to your county probate office
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Consult a real estate attorney
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Act quickly…early intervention matters
Why Education Matters
Real estate should feel exciting and secure, not stressful. Whether you’re buying land, selling it, or simply holding onto it for the future, understanding how to protect yourself is part of being a responsible property owner.
Because of this, education is always the first line of defense, and we believe informed clients make the strongest decisions.
Property ownership and deed records in Lee County are maintained through the Lee County Probate Office, which is an important resource for verifying land ownership and recording documents. The Alabama Secretary of State also provides resources related to business filings and fraud prevention that can help property owners stay informed.
At Kent McCown Group, we believe informed clients make the strongest decisions, and that protection doesn’t stop at closing.
February Events in Auburn & Opelika: What’s Happening This Month
February Events in Auburn & Opelika are far from scarce. It may be the shortest month of the year, but in Auburn and Opelika, it’s packed with things to do. From Mardi Gras celebrations and community dances to book festivals and race weekends, February is a great time to get out, explore, and experience what makes our area so special.
Whether you’re a local looking for weekend plans or someone thinking about making Auburn-Opelika home, here’s a look at what’s happening around town this February.

🎭 Mardi Gras Parade & Krewe Krawl | Downtown Auburn
February 14, 2026
Mardi Gras isn’t just for New Orleans…Auburn puts its own spin on the celebration with a family-friendly parade and Krewe Krawl through downtown. That being said, expect colorful floats, festive beads, music, and a fun crowd lining the streets.
Why locals love it:
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Walkable downtown route
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Great for all ages
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A fun excuse to dress up and celebrate together

🏃 War Eagle Run Fest |Auburn
February 28-March 01, 2026
One of Auburn’s most popular fitness weekends, War EagleRun Fest brings runners from all over the region. With multiple race distances and a high-energy finish near Jordan-Hare Stadium, it’s just as fun to watch as it is to run.
Perfect for:
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Runners of all experience levels
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Spectators who love the atmosphere
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Anyone looking for an active way to wrap up February
📚 Opelika Book Festival | Opelika
February 26 – 28, 2026
Book lovers won’t want to miss this multi-day festival celebrating reading, storytelling, and local authors. Events typically include author talks, book signings, vendors, and activities for kids and adults alike.
Why it’s a favorite:
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Supports local writers and creatives
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Great indoor option for a February weekend
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Fun for families and lifelong readers
💃 Mother-Son Blue Jean Ball | Opelika
February 06-07, 2026
Hosted by Opelika Parks & Recreation, this casual dinner-and-dance event gives moms and sons a chance to dress comfortably, hit the dance floor, and make sweet memories together.
Local tip: These tickets often sell out, so planning ahead is key.
🍸 Opelika Young Professionals Kick-Off Party
February 06, 2026
This social event brings together young professionals from across the Opelika area for networking, conversation, and connection…usually hosted at a popular local venue.
Why it matters:
Strong community connections are part of what makes Auburn-Opelika such a great place to live and work.

🎭 Auburn Forum for Southern Arts & Culture
February 07, 2026
This event highlights Southern creativity through art, culture, and conversation. It’s a great reminder of how deeply rooted Auburn’s arts scene is…even outside football season.
For a full schedule of events, check out AO Tourism’s Calendar of Events.
Why February Is a Great Time to Explore Auburn & Opelika
February events in Auburn & Opelika offer a little bit of everything, community traditions, cultural events, outdoor activities, and cozy indoor festivals. It’s also a great month to explore neighborhoods, attend local events, and get a feel for the lifestyle here before spring hits.
If you’re considering a move to Auburn or Opelika, experiencing the community firsthand is one of the best ways to see what daily life really looks like.
📍 Thinking About Living in Auburn or Opelika?
At Kent McCown Group, we believe real estate is about more than buying or selling a home — it’s about finding the right community. If you have questions about neighborhoods, schools, or what life is really like here, we’re always happy to help.
👉 Reach out anytime or explore more local guides on our website.
Home is Where Christmas Lives
Why the Holiday Season Always Brings Us Back to Real Estate in Auburn & Opelika
Christmas in Auburn & Opelika has a rhythm you don’t find just anywhere.
It’s downtown Auburn glowing after the last home game of the season.
It’s Opelika’s historic streets lit up and inviting people to slow down.
It’s front porches dressed in wreaths and lights, neighbors lingering longer, and homes that feel lived in, and guess what, they’re not staged.
This season has a way of reminding us that place matters and that home is more than just an address.

In a College Town, Home Means Balance
Living in a college town brings energy, tradition, and pride, but it also highlights how important balance is.
For some families, home is a quiet reset after game-day traffic clears out. For others, it’s a condo that hosts generations of Auburn fans in the fall and becomes a peaceful gathering place at Christmas.
And for longtime locals, it’s the same house where Christmas has been celebrated for decades, long before downtown looked the way it does today.
That’s the reality of real estate in Auburn & Opelika. Homes here serve very different purposes, and the holidays tend to make that especially clear
Where Local Traditions Actually HappenChristmas traditions don’t happen at closing tables, they happen:
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In kitchens where cookie recipes come out once a year
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On staircases where kids wait (impatiently) on Christmas morning
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In living rooms where stories about old Auburn or old Opelika are told again and again
When clients talk about why they love their home, it’s rarely about finishes or features. It’s about how the space supports their life. Those aren’t sentimental extras, they’re practical, real reasons people choose where they live.
Why December Brings Clarity
The holiday season naturally causes people to slow down and take stock. We see homeowners thinking more intentionally about:
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Whether their space still fits their family
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Proximity to schools, downtown, and daily routines
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Whether their home supports where life is headed next
For some, that clarity leads to a move.
For others, it brings gratitude for the home they already have.
Either way, Christmas reminds us that real estate isn’t about chasing the perfect moment in the market, it’s about making thoughtful decisions that support real life.
Why We Love What We Do

We’re fortunate to work in a community where people genuinely care about where they live. We don’t just help people buy and sell homes, we help them make decisions that align with their routines, relationships, and traditions.
Especially this time of year, we’re reminded that home is less about square footage and more about feeling grounded.
From Our Homes to Yours
As Christmas arrives, we’re grateful for the neighborhoods, front porches, and people that make Auburn–Opelika feel like home. However your season looks this year, we hope your home is a place of comfort, connection, and belonging. If the holiday season has you thinking about whether your home still fits your life, now or in the year ahead, we’re always happy to talk it through. No pressure, no timeline. Just thoughtful guidance when you need it
Merry Christmas from our homes to yours!
Growth, Accountability, and the Power of Doing Better
Real estate is always changing, and this year’s NAR conference proved just how important it is to stay sharp, stay informed, and stay connected. The event was packed with insight, accountability, and forward-thinking conversations, mainly AI related of course, that left me inspired and ready to elevate the way we serve our clients at Kent McCown Group.
In this blog, I will cover…
- What NAR actually is
- What they do for REALTORS® and consumers
- My biggest takeaway from this year’s conference
- Why the Bias Override class meant so much to me
- How it impacts the way we serve clients here in Auburn–Opelika
What Is NAR?
The National Association of REALTORS® (NAR) is the largest professional trade association in the United States, representing over 1.5 million real estate professionals across residential and commercial fields.
To call yourself a REALTOR®, you have to be a member of NAR, which means you agree to a strict Code of Ethics and ongoing professionalism standards. This is a big distinguishing factor from simply being a licensed agent. Not everyone is a REALTOR® and it’s important for consumers to know the difference.
What NAR Does:
- Sets ethical and professional standards
- Advocates for homeowners, property rights, and fair housing
- Provides education, certifications, and resources
- Conducts research on housing trends and the national market
- Hosts training and conferences (like the one I just attended)
- Supports fair-housing efforts and works to correct past industry harms
NAR has a complicated history, including its role in discriminatory practices like redlining and steering, but the organization is making intentional efforts toward accountability, change, and education.
And that leads me to the class that had the deepest impact on me this year.
This year, the standout class for me was Bias Override: Overcoming Barriers to Fair Housing, one of NAR’s flagship trainings designed to help REALTORS®:
- Identify implicit bias
- Interrupt stereotypical thinking
- Ensure all clients receive equal and fair professional service
- Understand the historical context of discrimination in housing
- Build stronger, more inclusive communication habits
- Better protect the public we serve
As someone who cares deeply about the people behind the transactions, and who has personally walked through trauma, rebuilding, and advocacy, this class hit home.
Real estate has not always been fair. Our profession, at one time, played a main role in exclusion, segregation, and unequal access to opportunity. While today’s REALTORS® didn’t create those policies, we do have a responsibility to understand them, and to do everything we can to ensure we never repeat them. This class didn’t shy away from the hard history. And honestly? I appreciated that. I loved that instead of pretending “it wasn’t us,” NAR encouraged us to acknowledge the realities of redlining and discrimination and then challenged us to push forward with a deeper level of awareness and integrity.
It isn’t about guilt.
It is about growth.
What the Class Taught Me:
- Bias exists in every industry, including real estate
- Intent isn’t enough — impact is what matters
- Fair housing is not a checkbox; it’s a posture
- REALTORS® have the power to create change through daily interactions
- We must speak up for the public, not just serve them
- Inclusion is built through conscious, consistent choices
And most importantly…
- Better service comes from better understanding.
At KMG, our commitment goes beyond contracts and closings, it’s about providing ethical, respectful, client-centered service to every person we meet. This class reinforced practices we already value deeply.
Sitting in that Bias Override session, I felt a powerful mix of humility and hope. Humility, because this industry has made mistakes.
Hope, because we are learning, growing, and correcting the path forward.
As someone who has fought hard for safety, fairness, and a voice in my own life, the message resonated deeply. Doing better doesn’t erase the past but it builds a better future. And that’s exactly what I want Kent McCown Group to be known for.
I’m proud to be a REALTOR®.
I’m proud to serve Auburn–Opelika and surrounding areas.
And I’m proud to keep learning how to do it better.
If you ever want to talk about fair housing, the history behind our profession, or what we learned at NAR, I would love that conversation. Especially if it’s over coffee!
And if you’re dreaming about your next move? We’re here when you’re ready.
— Corrie
Kent McCown Group
Coldwell Banker Kennon & Parker Alliance
Why December Brings Clarity