A home is far more than just a place to live — it’s one of the most powerful financial assets you’ll ever own. Over time, your home can help you build wealth, open doors to new financial opportunities, and provide long-term security for your family. One of the key ways it does this is through home equity — a concept that’s simple in theory, but incredibly valuable in practice.
Understanding what home equity is, how it’s calculated, and how to grow it can help you make smarter decisions about your property, whether you’re planning to sell soon, refinance, or simply maximize your investment for the future.
In the simplest terms, home equity is the difference between the market value of your home and the amount you still owe on your mortgage. Each monthly payment you make helps reduce your loan’s principal balance, increasing the portion of your home that you truly own.
For example, if your home is currently worth $400,000 and your remaining mortgage balance is $250,000, your equity is $150,000. That $150,000 represents the value you’ve built up over time — and it can play a major role in your financial picture.
The basic calculation is straightforward:
Current Market Value of Your Home – Current Mortgage Balance = Your Home Equity.
However, determining your home’s true market value takes a little more effort. You can start with an online home value estimator for a quick idea, but for a more accurate picture, it’s best to work with a real estate agent or professional appraiser.
At Kent McCown Group, we often provide clients with a Comparative Market Analysis (CMA), which compares your home to similar recent sales in your area. This gives a reliable snapshot of what your property might sell for today — and therefore, what your current equity position looks like.
Because home values fluctuate, your equity isn’t a static number. It may increase due to home improvements or market appreciation, but it can also decline if home values in your neighborhood drop or if major maintenance issues arise. Checking your equity periodically can help you stay on top of your financial health, even if you’re not currently preparing to sell.
There are two primary ways to increase your home equity: reduce what you owe and increase your home’s value.
Paying more than the minimum on your mortgage — either through additional lump-sum payments or by switching to a shorter loan term — can help you pay down principal faster and save on interest over time. For example, refinancing from a 30-year loan to a 15-year term typically results in higher monthly payments but builds equity at a much faster pace.
Even small additional payments can make a difference. Every dollar that goes toward your principal balance translates into more ownership of your home — and more financial flexibility down the road.
While not every project boosts value equally, strategic upgrades can deliver a strong return on investment. According to Zonda’s 2024 Cost vs. Value Report, some of the best projects for improving equity include:
Installing a new garage or entry door
Adding manufactured stone siding
Completing a moderate kitchen remodel
Cosmetic enhancements, regular maintenance, and timely repairs also help protect your home’s value over time. Even minor upkeep — such as addressing roof leaks or repainting exterior surfaces — can prevent depreciation and ensure your property remains competitive in the market.
Before investing in major renovations, talk with a trusted real estate agent. At Kent McCown Group, we help homeowners evaluate which improvements are most likely to boost resale value in the Auburn-Opelika market.
Your home equity isn’t just a number on paper — it’s a powerful financial tool that can be accessed and leveraged in several ways.
When you sell your home, your equity becomes profit that can be applied toward your next purchase or investment. Many homeowners use it to move up to a larger home, downsize for retirement, or diversify their financial portfolio.
You don’t have to sell to take advantage of your equity, though. If needed, you can borrow against it through a Home Equity Loan or a Home Equity Line of Credit (HELOC). These options allow you to tap into your home’s value to fund major expenses such as home improvements, education, or even debt consolidation.
That said, it’s important to borrow responsibly. Overextending your equity can put your property at risk, so always consult a financial professional to determine what’s best for your situation.
As a homeowner, nurturing and managing your home equity is an essential part of long-term financial planning. Whether you’re considering selling, exploring renovation options, or simply keeping tabs on your investment, understanding this asset empowers you to make confident, informed decisions about your future.
At Kent McCown Group, powered by Coldwell Banker Kennon, Parker, Duncan & Davis Alliance, we help homeowners across the Auburn-Opelika area evaluate their property’s equity, explore smart upgrades, and plan their next move.
If you’d like to find out how much equity you have — or how to maximize it — our team is here to guide you every step of the way.
When you’re selling your home, the last thing you want is an unexpected repair threatening to derail your closing. At Kent McCown Group, powered by Coldwell Banker Kennon & Parker Alliance, we believe every seller deserves peace of mind during the process. That’s why we include a complimentary 2-10 Home Buyers Warranty with every listing — protecting your home, your transaction, and your bottom line.
Because selling your home should be exciting, not stressful.
Think of it as your safety net. If an appliance or system breaks down while your home is on the market, you’re covered for repair or replacement (up to $1,500 per category). Coverage includes:
Appliances
Heating
Plumbing
Electrical
For just $50 more, you can also add air conditioning and heat pump coverage — a smart move in Alabama!
Unexpected is expensive. A simple breakdown like a $1,668 water heater or $6,705 HVAC system could easily derail a sale. With a 2-10 warranty, service costs can be as low as $75 — saving you hundreds and keeping your transaction smooth.
Protect your listing against costly surprises
Reduce liability and risk during the listing period
Give buyers confidence knowing the home has been well cared for
Add extra value to your property before it even hits the market
Protect your home – We enroll your listing and establish coverage.
Request service – If something breaks, call or log in 24/7.
Contractor assigned – A qualified pro diagnoses the issue.
Coverage review – 2-10 HBW authorizes repair or replacement.
Happy home – Repairs handled, deal stays on track.
Selling your home doesn’t have to be stressful — and with Kent McCown Group, it won’t be. Because when it comes to your biggest investment, you deserve confidence and peace of mind.
The Tutu Project
At Kent McCown Group, giving back to the community is woven into everything we do. One cause especially close to our hearts is The Tutu Project, a nonprofit initiative dedicated to helping people facing breast cancer.
What is The Tutu Project?
The Tutu Project began when photographer Bob Carey started taking whimsical self-portraits wearing only a pink tutu. What started as a way to bring a little laughter to his wife during her breast cancer treatments soon became something much bigger, a global movement of hope, humor, and resilience. Through the Carey Foundation, the project raises funds to provide real, tangible support for breast cancer patients, things that insurance often doesn’t cover like transportation to treatment, childcare, counseling, food, wigs, and lodging.
Why This Matters to Us
This cause is not only meaningful, it is personal. Over the years, we have personally known many women who have fought this disease. Some are survivors, and some have tragically lost their battle. A majority of them were fellow REALTORS®, women who poured their hearts into serving others while quietly fighting their own battles. Their courage and resilience inspire us to keep showing up and giving back.
Supporting The Tutu Project is our way of honoring their journeys. It is about more than raising awareness, it is about helping meet practical needs that make life a little easier during a fight that no one should have to face alone.
How We’re Involved
This year, our team has joined forces with The Tutu Project through the Carey Foundation to raise funds and awareness. We have taken up the challenge, sometimes literally in tutus, and are inviting our friends, clients, and neighbors to get involved. Every dollar raised goes directly to patients and their families.
And to make it even more fun, if you donate a minimum of $25 you will be entered for a chance to win a $150 gift card to Botanic, one of our favorite local eateries.
Whether it is sponsoring a tutu challenge, sharing stories, or making donations, we are committed to helping this movement grow. Together, we can make sure no one feels alone in their fight.
Join Us
We invite you to join us in supporting The Tutu Project. Your donation, big or small, can provide relief, hope, and even a smile to someone who needs it most.
Let’s make a difference, one tutu at a time.
As we enter 2025, Lee County, Alabama, continues to showcase a dynamic real estate market. With growing interest in the region, understanding the local market conditions is essential for anyone looking to buy or sell. Here’s an overview of what’s happening in the Lee County housing market and what to expect in the year ahead.
Home Prices Are on the Rise
As of November 2024, the median listing price for homes in Lee County was $400,000, reflecting a 3.4% year-over-year increase. This trend indicates that home prices are still appreciating, making it a competitive market for both buyers and sellers (Realtor.com).
Meanwhile, the average home value in the county is around $311,400, which has grown by 3.6% over the past year. This shows a stable and steady rise in home values, which is typical for the region as demand continues to outpace supply (Zillow).
Slower Price Growth
Looking ahead to 2025, experts predict that the rapid rise in home prices will start to slow down. This may bring some relief to buyers who have been facing escalating prices. With inventory levels also increasing, there’s potential for a more balanced market where prices align more closely with income levels.
Stabilizing Mortgage Rates
Mortgage rates, which have been fluctuating over the past few years, are expected to stabilize in 2025. Industry predictions suggest that rates could hover around 6%, making it easier for buyers to secure financing without the extreme costs seen in recent years.
Increase in Sales Activity
With more homes coming to market and interest rates stabilizing, Lee County is likely to see an uptick in home sales in 2025. As buyers regain purchasing power and sellers continue to see favorable conditions, expect increased sales volume in both existing and new homes.
In particular, the Auburn-Opelika metro area is one to watch. Recent data shows that home sales in the area increased by 14.8% year-over-year in September 2024, with a median sales price of $368,731. This highlights the strong local demand, especially in Auburn, which continues to be a hub for both students and professionals (ACRE).
The growth in these areas is spurred by the presence of Auburn University and the surrounding development, which continues to drive the local economy and real estate market.
For Buyers
For those looking to purchase a home in Lee County, 2025 might offer more favorable conditions. With inventory levels on the rise and mortgage rates potentially stabilizing, buyers could find more affordable options compared to the past few years. The slowing price growth may also help stretch your budget further in securing a home.
However, it’s important to act quickly as competition will still be strong in desirable areas like Auburn and Opelika, where housing demand remains high.
For Sellers
For sellers, Lee County’s real estate market in 2025 presents an excellent opportunity to capitalize on rising home values and the strong demand for homes. If you’re considering selling, the current market conditions are likely to work in your favor, especially in areas with limited inventory.
With home prices continuing to rise and the potential for more buyers entering the market, sellers can expect competitive offers and quicker sales, particularly in sought-after locations.
Lee County, Alabama, is experiencing a dynamic housing market with steady price increases, rising inventory, and a strong demand for homes. As we look forward to 2025, both buyers and sellers should stay informed and ready to act as conditions evolve. Whether you’re looking to buy your first home or sell your current property, understanding these trends will help you navigate the market with confidence.
Stay tuned for more updates on the Lee County housing market, and feel free to reach out with any questions or for personalized advice!
At Kent McCown Group , we believe home is where the heart is—and that applies to people and pets alike. That’s why we’re thrilled to reflect on the success of our 2024 dog sponsorship program. In partnership with Care Humane Society, we sponsored 12 dogs last year, helping them on their journey to find loving homes.
Our sponsorships play a vital role in bridging the gap between shelter life and forever families. By covering each dog’s care while in the shelter—including medical needs, food, and adoption fees—we ensure they’re well-prepared for their next big adventure: finding a family to call their own.
Every month, we proudly chose a new dog to sponsor, and their stories touched our hearts. From scrappy rescues to sweet seniors, each dog had a unique journey, and we are overjoyed that 9 of them found their forever homes in 2024. The remaining three are still waiting, and we’re hopeful their perfect families are just around the corner.
2024 was also a year of community engagement and partnership. We participated in two incredible events to support Care Humane Society:
In 2024, we were honored to become part of the Assisi Society through Care Humane Society. This membership deepens our commitment to supporting their mission of providing care and homes for animals in need.
As we celebrate the successes of 2024, we’re eagerly looking ahead to what 2025 holds. Whether it’s sponsoring more dogs, participating in new events, or finding creative ways to engage our community, we remain dedicated to our mission: “Finding Homes for People and Pets.”
We couldn’t do this without your support. From sharing our posts to volunteering at events or opening your home to a furry friend, you’re helping us make a difference. Thank you for being part of our journey. Together, we’re not just finding homes—we’re creating happy endings.
The start of a new year often inspires fresh goals and big decisions. For those considering buying or selling a home, January can be an excellent time to take the leap. Here are the key advantages for both buyers and sellers who choose to begin their real estate journey during this often-overlooked month.
January is often considered an off-season in real estate, but for savvy buyers and sellers, it’s a time filled with unique opportunities. With less competition, motivated participants, and potential financial benefits, starting your real estate journey at the beginning of the year can set the stage for success.
Are you ready to take advantage of the January market? Let’s make this the year you achieve your real estate goals. Reach out to start your journey today!
Thanksgiving has always been more than a holiday in our family; it’s a collection of traditions, flavors, and moments that come together to create something beautiful—something that feels like home.
Growing up, Thanksgiving mornings would always start with the Macy’s Thanksgiving Day Parade. No one really sat down to watch it, but we’d catch glimpses of the massive floats and colorful characters as we moved through the house or passed by from playing football outside. The crunch of leaves underfoot is forever tied to Thanksgiving in my mind. Being in the South, our holiday weather was often warm, which meant that the kitchen was a hot, bustling space. Yet somehow, that just made it feel all the more like Thanksgiving as we crowded together in the heat.
One of our unique traditions was cooking the turkey in a smoker. Every year, it was an art trying to time the turkey with all the sides, and somehow it never lined up perfectly. My dad would start complaining if the weather was cold, claiming that it made the turkey take forever to cook. Then there was the great debate about the turkey’s “red button”—you know, the little pop-up timer. My dad would swear the turkey was done before that button ever popped up, and my brother and I would try to convince him to wait. Still, he’d often pull the turkey out, saying the button was broken, and every time we’d end up microwaving slices because, of course, it wasn’t quite done. But honestly, it wouldn’t be Thanksgiving without that little tradition.
Somehow, these small mishaps and arguments over the turkey are what make the day feel complete. There’s always a moment when my parents get into a little spat over some tiny thing, and my siblings and I try to lighten the mood, sharing quiet jokes to ease the tension. But just like that, they’re back to laughing, as if nothing ever happened. It’s these little quirks that give Thanksgiving its charm.
Our Thanksgiving table is always filled with dishes steeped in tradition. My mom’s sweet potato casserole—with a pecan topping, never marshmallows—is a recipe passed down from my grandmother, and it wouldn’t be Thanksgiving without it. Another essential is the green bean casserole, made faithfully from the recipe on the back of the French’s fried onion can. And then there’s my dad’s contribution: Cabbage Salad. This simple mix of shredded cabbage, pineapple, mayonnaise, and marshmallows has a history all of its own. It was his mother’s recipe, a piece of his family tradition brought to life each Thanksgiving. As a kid, I couldn’t stand salad and always felt a bit guilty about not liking something my dad made with so much love. Now, even though it’s still not my favorite, the salad has become special to me. It’s a way of including my dad’s mom in our meal, even though she passed away before I was born. Preparing it is like inviting her spirit to join us at the table—a reminder that family, past and present, is woven into our traditions.
Now as an adult, for my part, I’ve taken on the role of making the cornbread dressing. Your dressing in the south has to be made out of cornbread and don’t even consider calling it stuffing. Preparing it each year has become one of my own Thanksgiving traditions, something I look forward to as part of my place in our family’s Thanksgiving story. And of course, we have to mention the cranberry sauce—always straight from the can and, without fail, always forgotten in the fridge until someone remembers it right after we’ve all finished eating. It’s one of those traditions we never change, even if no one really misses it!
Circa 2017/2018
Our dessert table is a tribute to my grandmother, whose pecan pie recipe remains a staple, though none of us can quite make it as she did. We add in pecan sandies (or wedding cookies) and a pumpkin pie, along with a few extra treats to keep everyone’s sweet tooth happy.
We usually end the day outdoors, either back in the leaves, playing football, or taking turns at a game of badminton while the kids and dogs run around, enjoying the last light of the day. There’s something so timeless about that scene, the air filled with laughter, the colors of autumn all around us.Thanksgiving in our family isn’t perfect, but it’s perfectly ours. It’s a day filled with love, quirks, a little bit of chaos, and so much gratitude. And that’s exactly how I’d want it to stay.
Selling a home is often a significant life event, and when you find yourself in a transitional real estate market, the experience can be both challenging and emotionally charged. Sellers face a unique set of pain points, objections, and fears that can impact their daily lives and overall well-being. However, addressing these challenges can lead to profound emotional benefits and a more fulfilling selling experience.
Sellers in a transitional market often grapple with various pain points, including:
In navigating these challenges, sellers engage in complex internal dialogues filled with doubts and fears:
These thoughts often lead to objections that can stall the selling process, such as fears of receiving low offers or concerns about the condition of the home.
Fortunately, sellers can take proactive steps to address these pain points and objections. With the right support, they can transform their experience in a transitional market. Here’s what life can look like when challenges are resolved:
The emotional benefits of resolving these challenges can be transformative:
As sellers let go of the emotional burden tied to their home and embrace the changes ahead, they find joy in new beginnings, build resilience, and improve their overall quality of life.
Selling a home in a transitional market can be a complex emotional journey, but with the right approach, sellers can overcome challenges and reap significant emotional benefits. By addressing pain points and transforming their internal dialogues, sellers can navigate this transitional phase with confidence, optimism, and excitement for what lies ahead. Embracing change not only leads to a successful sale but also sets the stage for new adventures in life.
Buying a home is often one of the most significant decisions we make in life. However, navigating this process during an election year can bring about unique challenges and concerns. With fluctuating markets, political uncertainty, and changing policies, many potential homebuyers may feel overwhelmed. Yet, despite these hurdles, there is hope and encouragement to be found.
For many, the process of buying a home is fraught with anxiety. During an election year, this anxiety can intensify. Here are some common pain points that homebuyers often face:
Amid these pain points, homebuyers often engage in an internal dialogue filled with doubts and fears. Thoughts like, “What if the market crashes?” or “Am I financially stable enough for this?” frequently bubble to the surface. It’s easy to become paralyzed by these questions, especially when feeling overwhelmed by external pressures.
Despite the challenges, homebuyers have clear goals and motivations driving them forward:
One crucial aspect of navigating the homebuying process is the importance of support. Friends, family, and real estate professionals can provide valuable insights, reassurance, and encouragement. Engaging with others who have successfully bought homes during similar times can provide a sense of solidarity and inspiration.
While buying a home during an election year may feel daunting, it’s important to recognize that many have overcome these challenges. Embracing the journey means understanding that uncertainty is a part of the process. Here are some ways to approach the homebuying experience positively:
When homebuyers face and overcome the hurdles of buying a home during an election year, they often find themselves reaping emotional benefits:
Imagine a homebuyer who has embraced the journey with an open heart and mind. After months of anxiety and uncertainty, they decide to visit their dream home again. Instead of feeling overwhelmed, they approach the visit with excitement and hope. They visualize their future there, imagining laughter, love, and cherished memories.
They gather support from family and friends, sharing their experiences and concerns. Through open conversations, they realize they’re not alone in this journey. This sense of community strengthens their resolve and determination.
When the election passes, they reflect on their experience, recognizing that despite the challenges, they have emerged stronger and more resilient. With their new keys in hand, they step into their home, feeling a profound sense of belonging and fulfillment.
Navigating the homebuying process during an election year can be fraught with challenges, but it can also be an opportunity for growth and resilience. By acknowledging the pain points, staying informed, and embracing support, you can turn anxiety into excitement and uncertainty into opportunity.
As you embark on your journey to homeownership, remember that you are not alone. Embrace the challenges, trust in your instincts, and focus on the dream of building a home that reflects your values and aspirations. Your dream home is waiting for you—step into your future with confidence and hope!
In the exhilarating journey of home buying, there’s a moment that can sometimes be overlooked in the rush of excitement: the home inspection. While it might seem like just another item on the checklist, it’s actually a vital step that can make all the difference between a dream home and a potential nightmare. So, let’s dive into why getting a home inspection is not just a smart move but a downright empowering one!
Unveiling Hidden Gems and Potential Pitfalls
Picture this: you’re stepping into what could be your forever home, dazzled by its charm and potential. But beneath the surface, there could be lurking issues—structural quirks, plumbing puzzles, or electrical enigmas—that only a trained eye can uncover. A professional home inspection is like shining a light into every nook and cranny, revealing both the hidden gems and potential pitfalls. Knowing what you’re really getting into empowers you to make an informed decision, steering clear of any unpleasant surprises down the road.
Guarding Your Financial Fortunes
Ah, finances—the heartbeat of any big decision. Skipping a home inspection might seem like a cost-saving shortcut, but think of it as an investment in your financial well-being. Uncovered issues post-purchase could drain your savings faster than you can say “fixer-upper.” By investing in a thorough inspection upfront, you’re safeguarding your financial fortunes, ensuring that your dream home doesn’t turn into a money pit.
Safety First, Always
Your home should be your sanctuary, a place where safety reigns supreme. But without a proper inspection, you might unwittingly invite hazards like faulty wiring, gas leaks, or mold infestations into your haven. A comprehensive inspection not only identifies these potential dangers but also gives you the peace of mind that comes with knowing your family’s safety is top priority.
Negotiation Superpowers
Here’s a secret weapon in your home-buying arsenal: the inspection report. Armed with insights from the inspection, you gain invaluable negotiation leverage. Whether it’s requesting repairs or negotiating a better price, having this knowledge empowers you to craft a deal that works in your favor. It’s not just about getting the keys to a house; it’s about unlocking the best possible terms for your future home sweet home.
Future-proofing Your Investment
Your home isn’t just a place to hang your hat; it’s an investment in your future. But undisclosed issues can wreak havoc on your investment’s resale value. By uncovering and addressing any issues upfront, you’re future-proofing your investment, ensuring that its value stands the test of time. Plus, knowing that your home is in tip-top shape gives you the confidence to take on whatever life throws your way.
In Conclusion: Empowerment Awaits
So, dear homebuyer, as you embark on this exhilarating adventure of finding your perfect abode, remember this: a home inspection isn’t just a formality—it’s your ticket to empowerment. It’s your chance to unveil the mysteries, protect your finances, prioritize safety, wield negotiation superpowers, and future-proof your investment. So, embrace this step with open arms, knowing that with knowledge comes power, and with power comes the keys to your happily ever after. Happy house hunting!